Careers at Bellroy
Retail Experience Lead


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. Our products are sold in over 1,200 retailers across 20+ countries, and ensuring our brand and products are presented in their best light is key to making our mission a success.

We’re searching for a Retail Experience Lead, to help us do this on a global scale. From national department stores located in multiple countries to international trade shows, to innovative pop-ups in Asia-Pacific, you’ll be responsible for activating retail concepts, rolling out our go-to-market strategy across these spaces and ensuring our partners have the tools they need to share Bellroy with our customers, wherever they may be.

Bring us your understanding of retail environments, ability to enhance our visual merchandising on the floor and willingness to roll-up your sleeves to get things done. In return, we’ll provide you with world-class partners to work with, great colleagues with whom you can bounce off ideas and exciting projects to bring to life.


  • 2–5 years experience in a wholesale brand in a retail marketing or merchandising role, with a developed understanding of VM principles
  • An understanding of a retail space, how to showcase product within it and planogram execution
  • A degree in marketing or business, or equivalent experience
  • A deep understanding of retail and/or wholesale relationships, including what retailers need to effectively showcase our Brand
  • The ability to execute a shopping activation, down to the finest detail, measure its effectiveness with KPIs and then work to improve it next time
  • An understanding of what global retailers need to drive sales of brands on their floor and the ability to bring in-store fixtures to life
  • Strong project management skills with the ability to juggle multiple projects concurrently and ensure deadlines are met
  • Excellent communication skills and enjoy working collaboratively
  • Comfortable working with facts and figures; you like to use data to better inform your ideas and assess opportunities as they arise


  • Collaborated with our distributor in Taiwan to finalise a shop-in-shop project to ensure it is executed seamlessly Worked with our Creative team at HQ to develop Bellroy’s Global Merchandising Guide to share with our global wholesale customers, distributors and sales agencies
  • Provided our global showrooms with relevant assets, samples and product literature ahead of the new range release
  • Planned for an upcoming trade show including the coordination and delivery of creative assets, merchandising displays and product samples
  • Travelled to a regional U.S. trade show to help with booth setup and merchandising
  • Helped create the monthly Retail Newsletter email sharing new product updates with our wholesale accounts
  • Collaborated with the data team to figure out how to measure the success of an upcoming retail activation
  • Evaluated our library of available fixtures and recommended improvements to our Creative team, then worked collaboratively with Creative and Production to help bring the new fixtures to market
  • Got your geek on, reading ‘Why People Buy’ to brush up on your customer modelling
  • Reviewed the sales data from a recent activation and conducted a retrospective with the team on what worked and what could be improved next time


  • Want extensive leave entitlements of 20 days + 10 days personal leave (in line with our Australian policies, but with US public holidays)
  • Are looking for full medical benefits
  • Want to be decked out in Bellroy product (you’ll have a yearly product allowance as well as a further 50% discount because we know your friends and family will be jealous)
  • Would fancy an annual trip to Australia for the Bellroy conference, where you’ll benefit from learning and development sessions and meeting your colleagues in-person
  • Are searching for fully remote work while getting the chance to interact with lots of people (you’ll be working with a global team and closely with our US team and Australian HQ) - We have great programs and work-flows to support remote collaboration and connection

The pay range for this position is $65,000 to $80,000. Compensation will depend on experience and skills demonstrated during our recruitment process.


This is a full-time position based remotely in the U.S. The role will report to our VP of Global Wholesale (based on the East Coast) and will need to communicate with our Melbourne office Creative and Wholesale teams (Pacific Standard Time Zone is preferred).

Start Day: We're ready when you are!

Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

Bellroy의 오피스는 벨스비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에서 비롯되었습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

핏츠로이(Fitzroy)에 위치한 저희 사무실은 멜버른의 크리에이티브 허브 한가운데에 자리잡고 있습니다. 이곳은 당사의 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 각 Bellroy 제품이 전 세계로 안전하게 배송될 수 있도록 보장하고 캠페인을 개발하는 공간입니다. 사무실 문 밖으로 나가기만 하면 활기가 넘치는 거리가 펼쳐지죠 (최고라고 불리는 라멘 맛집이 있기도 합니다).

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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