Careers at Bellroy
CRM Coordinator

IN A NUTSHELL…

Over the past 15 years, Bellroy has grown into a global brand with an ever expanding customer base - with a big focus on making every part of the customer experience feel more thoughtful and personal. Our CRM team helps make that happen by planning campaigns that build long-term relationships, boost repeat purchasing, and keep our customers engaged in ways that feel relevant and considered.

As our CRM Coordinator, you’ll support this work by executing and refining email campaigns and flows, setting up tests, managing audiences, and helping us optimise how we communicate with our customers. You’ll get hands-on experience with tools like Klaviyo and Segment, while working with a team that values innovative insight, collaboration and trying something new.

This role will be in the marketing team and reporting to the CRM lead. The role requires cross-team collaboration and communication (working with creative, data, tech and marketing teams), so you’ll need to feel comfortable working cross-functionally and keeping things moving. The ideal working style for this role is detail-oriented, proactive, and process-driven. You’ll be managing multiple campaigns and tasks at once, so strong organisation and good communication are key.

YOU COULD BE THE ONE IF YOU…

  • Have 1–2 years experience in a marketing, CRM, or a digital communications role - preferably in eCommerce, retail, or consumer-focused brands
  • Have experience using key platforms such as Email Service Providers (ideally Klaviyo) and Customer Data Platforms (ideally Segment) to build and send marketing emails, and to support personalised, data-driven marketing and campaign targeting
  • Are confident working with Google Sheets and understand the basics of customer segmentation and email performance metrics (open rates, click-throughs, conversions, etc.)
  • Demonstrate clear and professional communication skills; whether briefing a designer, documenting a new process, or updating a manager, you take initiative, asking insightful questions, and work independently once tasks are understood
  • Possess a natural curiosity about customer behavior and a strong interest in using data to personalise marketing and enhance customer experiences, while being eager to develop your skills in CRM and customer retention.

IF YOU WERE HERE LAST WEEK, YOU WOULD HAVE…

  • Scheduled an email campaign in Klaviyo - creating audience segments, setting up A/B tests, and QA’ing assets before setting it live
  • Reviewed historic product sales and current trends to select the product mix for an upcoming campaign, then collaborated with the creative and marketing teams to plan next month’s campaign concepts and brainstorm new campaign opportunities
  • Worked with the ecommerce team to get dynamic content live on site, creating audiences and displaying relevant content to improve their experience
  • Analysed recent campaign performance - including open rates, click-throughs, and revenue - and shared insights with the email team to help optimise upcoming sends
  • Partnered with the data team to set up an automated process for our back-in-stock emails
  • Planned a new version of the post-purchase journey, setting up flow logic, send delays, and purchase-based dynamic content
  • Led our weekly email execution meeting, reviewing task progress, campaign timelines, and discussing creative direction with the team

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage, whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process, please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is “smart people with good intentions who get shit done” (yes, really).


Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

Bellroy의 오피스는 벨스비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에서 비롯되었습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

핏츠로이(Fitzroy)에 위치한 저희 사무실은 멜버른의 크리에이티브 허브 한가운데에 자리잡고 있습니다. 이곳은 당사의 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 각 Bellroy 제품이 전 세계로 안전하게 배송될 수 있도록 보장하고 캠페인을 개발하는 공간입니다. 사무실 문 밖으로 나가기만 하면 활기가 넘치는 거리가 펼쳐지죠 (최고라고 불리는 라멘 맛집이 있기도 합니다).

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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