Careers at Bellroy
Product Copywriter

IN A NUTSHELL

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have a growing range of products, with deep design thinking and meticulous craftsmanship behind them. And we need a copywriter to help us tell our customers what’s so great about them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more.

If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE, IF...

  • You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience.
  • You are an inspiring communicator who knows the difference between a good sentence, and a great one.
  • You know just what it means to make every. single. word. count.
  • You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation.
  • Your understanding of SEO and UX practices are solid. Your understanding of human behaviour, deep. And your motivation to find the phrase no other brand has used before, strong as hell.
  • You ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things.
  • As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to create a design deep dive video with the product designers
  • Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Re-written an old product page to reposition it with the current range of products in mind
  • Initiated an A/B test on the language we use in our checkout
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

WHY WORK FOR BELLROY?

As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Collingwood and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?

LOCATION AND HOURS

This role is full-time and based in our Collingwood office in Melbourne, Australia.

Start Day: We're ready when you are!


Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

Bellroy의 오피스는 벨스비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에서 비롯되었습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

핏츠로이(Fitzroy)에 위치한 저희 사무실은 멜버른의 크리에이티브 허브 한가운데에 자리잡고 있습니다. 이곳은 당사의 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 각 Bellroy 제품이 전 세계로 안전하게 배송될 수 있도록 보장하고 캠페인을 개발하는 공간입니다. 사무실 문 밖으로 나가기만 하면 활기가 넘치는 거리가 펼쳐지죠 (최고라고 불리는 라멘 맛집이 있기도 합니다).

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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