Careers at Bellroy
SEO Specialist

IN A NUTSHELL

We’re searching for an SEO Specialist to champion our global SEO strategy across Bellroy.com and Amazon marketplaces. As an integral part of our Digital Sales team, you’ll work closely with our in-house team of digital specialists, and have direct access to, and work cross-functionally with, our in-house creatives, tech & data specialists who will support you on performance optimisation. We’re a growing business and our custom-built website supports 9 languages and 13 currencies to support our growth in global markets. You’ll be in charge of working with our copywriters, translators and content publishers to ensure that SEO is effective globally on bellroy.com and our Amazon marketplaces.

We need your SEO expertise to shape and execute core business processes and consult on key projects. You will have your finger on the pulse of changes in the SEO space, so that you can recommend and implement mitigations both reactively and proactively.

You know one small change can make a big difference, but won’t let perfect be the enemy of good. You’ll be the voice of SEO in the business, who will be able to not only advocate for SEO, but also to educate those around you. You will help improve SEO literacy in the business, but also work with teams on how to integrate it with minimal friction and disruption.

Bring us your problem solving brain, a data driven approach and a knack for linking an insight to a story that’s supported by numbers. In return we’ll offer you a world-class team to work alongside, the tools you need to do your thing, and great development opportunities.

IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE...

  • Worked with our Copywriting team to discuss keywords and how we might integrate them into Google Shopping Feed titles and product page copy.
  • Spoken with our Japanese translator to understand how to improve high traffic pages to better optimise for keywords in the localised context.
  • Discussed your approach to a task with one of our Data Scientists to refine the analysis and ensure it delivers insights in which the business will have high confidence.
  • Consulted with Digital Management on an SEO-related project to justify its priority and answer any questions the team have on how it impacts other areas of the business.
  • Consulted our Advertising team on keywords strategy to ensure minimal cannibalisation between paid and organic keyword targeting
  • Reported on the results of a recent SEO test and made recommendations from these findings.
  • Provided a monthly snapshot of our organic search performance highlighting changes to key metrics and and insights that might explain why these changes occurred.
  • Explored a new AI tool to determine how it might manage large-scale content changes (while maintaining quality)

YOU COULD BE THE ONE IF YOU HAVE…

  • 3+ years experience in an SEO-focused role with experience assisting in translation and localisation processes for non-english speaking markets
  • The ability to manage stakeholders and desire to work collaboratively cross functionally
  • You live and breath SEO best practice, and know how to read the subtext to a recommendation
  • You value an evidence based approach over trends and hype
  • A healthy balance of SEO expertise and business acumen
  • An interest in how AI tools can help you work better and faster on a personal and larger business scale
  • A curious, analytical, data driven approach with a growth mindset and interest in continuous improvement, of skills, systems, processes
  • A strong interest in customer insights and human behaviour
  • The desire to work for a company that cares about doing good things for the world

WHY WORK FOR BELLROY?

We make great products that delight people in their everyday lives. We help our staff love their work and grow as people. We believe in working to help make the world a better place. As a certified B Corp , we pursue better ways to source our leathers (for environmental impact and animal welfare), reduce our impact on the environment and make sure our products last as long as possible. We are constantly looking for better ways to do… well, everything.

LOCATION AND HOURS

This role is full-time and based in our Collingwood office, with flexible working options.

Start Day: We’re ready when you are!


Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

Bellroy의 오피스는 벨스비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에서 비롯되었습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

핏츠로이(Fitzroy)에 위치한 저희 사무실은 멜버른의 크리에이티브 허브 한가운데에 자리잡고 있습니다. 이곳은 당사의 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 각 Bellroy 제품이 전 세계로 안전하게 배송될 수 있도록 보장하고 캠페인을 개발하는 공간입니다. 사무실 문 밖으로 나가기만 하면 활기가 넘치는 거리가 펼쳐지죠 (최고라고 불리는 라멘 맛집이 있기도 합니다).

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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