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Social Media Captain

IN A NUTSHELL

We’re on the hunt for a keen go-getter to lead our social media community and steer the ship(s) into bold new waters. Bellroy is a for-purpose brand that exists to inspire better ways to carry, use business as a force for good and help the world flourish. Spreading our rich, vibrant stories as far and wide and round-the-corners as possible is crucial to reaching our goal. That’s where you’d come in. As our Social Media Captain, you’d drive the planning, execution and growth of our social media channels. You’d work to manage our day-to-day, strengthen and expand opportunities on our existing channels, and explore spaces we haven’t even thought about yet. Cough-TikTok-cough. You’d manage our ambassador relationships, and help the creative team to create engaging, pertinent and always original content.

You’d bring some experience in social media and/or brand marketing and lots of ideas to help us expand our reach, grow our followers and increase our organic revenue streams. Because growing is something we do every day at Bellroy. In business, and as people.

If you can bring your strategic mind, ideas fountain and organisational prowess to our team, we’ll give you a world-class team to bounce off, the tools you need to do your thing, and the kind of support that’ll let you flourish. Not to mention, a certified Great Place To Work 2021!


YOU COULD BE THE ONE IF…

You’ve already stalked our channels. Saved your favorite post (because you know that’s the best engagement boost – thanks!). And watched a video or two. Now, your mind is working overdrive on ideas to take our social channels – yep, all of them (and some we haven’t got to yet) – way further. You are a fine balance between considered and ready-for-action. Collaborative and autonomous. Broad picture and fine detail. You’ll jump on to a project with enthusiasm, once you’ve run it through your mind and verified it’s right for the channel, and good for the brand. You’re creative and practical with your ideas. But you bring a kind of marketing or commercial prowess that’ll turn good ideas into legit business opportunities (with legit growth numbers attached).

Because you love trying new things. But you love checking to see if they worked, more. And you’re humble enough to admit when something didn’t go as planned. You’re always prepared with plan B, anyway. Because you know that, when it comes to social media, being able to adapt, respond and pivot on a plan is the nature of the beast. Changing things up and rolling with the punches in a fast-paced environment doesn’t stress you out. You’re calm. You’re switched on. And you’re ready.


IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE…

  • Brainstormed with the team on some posts to support an upcoming campaign
  • Tracked social organic revenue target, and made adjustments to your plan if sales are behind forecast
  • Updated business as usual processes so that they are easier to manage, schedule, or automate
  • Dived into what our customers are engaging with most, where our messages are resonating, and made some suggestions on how we could amplify our successes
  • Researched some like-minded brands, accounts or potential ambassadors, and reached out to pitch your opportunity
  • Organized an Instagram giveaway, and passed the idea through our legal and customer support teams
  • Spent an hour working with the photo and video team on a fun new reel
  • Pitched Bellroy’s entry into TikTok land to some key stakeholders
  • Checked that we have all the imagery and copy for the week’s posts, scheduled anything that can be scheduled, and set yourself reminders to post the rest

SOME THINGS YOU MUST POSSESS…

  • Experience in social media management, brand marketing or similar
  • Knowledge of all the main social media channels
  • Ability to measure and report social engagement and revenue
  • Some experience with content creation – ie shooting iPhone videos to as a reel or TikTok or similar
  • Strong organisation skills
  • Attention to detail, especially when juggling many things at once
  • A keen eye for design and grammatically correct copy

LOCATION AND HOURS

This is a full-time role based in our Fitzroy (Melbourne) head office, with flexible/remote working available.

시작일: We're ready when you are!

Social Media Captain

Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

'Bellroy'의 오피스는 벨스 비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에 위치하고 있습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

저희 Fitzroy 오피스는 멜버른 내 창조적인 비즈니스 지구 중심에 위치하고 있습니다. 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 캠페인을 개발하고, 각각의 Bellroy 제품이 전 세계 곳곳에 안전하게 배송되었는지 확인하는 곳이죠. 오피스 문을 나가면 활기찬 에너지로 가득한 골목을 확인할 수 있습니다. 또한, 골목 코너만 돌면 올림픽 사이즈의 수영장이 있어 점심 시간을 이용하여 수영을 하며 몸과 마음을 리프레시할 수 있답니다.

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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