Careers at Bellroy
Head of Brand Marketing

IN A NUTSHELL

Since we launched our first range of five slim wallets in 2010, we’ve grown to offer a broad range of carry goods reaching customers in 160+ countries, selling through 1200+ physical retail locations and 20+ digital marketplaces globally. We’ve evolved and refined our approach over the years, but we remain guided by the same principles.

We're (still) on a mission to inspire better ways to carry, use business as a force for good and help the world, and our crew, flourish.

As a certified B Corp, we’re committed to operating a responsible business, balancing impact, profit and growth to create a meaningful, resilient, and engaging company. We’ve built a world-class team of experts in their fields to push us in the right direction. With great products and solid brand foundations, we feel primed to harness the potential of more focused brand marketing initiatives that can propel Bellroy further.

THAT'S WHERE YOU COME IN.

As our first Head of Brand Marketing, you’ll be pivotal in growing Bellroy's awareness as well as co-piloting our brand strategy and how it responds to an ever-changing consumer culture. From product collaborations to content partnerships, campaign activations to community events; you'll get Bellroy out into the world in new ways, beyond our current quiver of performance marketing channels. You’ll find new ways to engage with unique yet aligned audiences, identify narratives that resonate globally and help us establish robust feedback loops that enrich our understanding of customer experiences. You'll lead a team and collaborate closely with our co-founders and cross-functional teams including Creative, Performance Marketing, Product Management and Sales.

Bring us your curious, analytical and insightful marketing brain to help us grow. In return, we’ll offer a line-up of great products, the ability to think big and a brand ready to hit new heights.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Met with the Product Management team to share an idea for a product collaboration with a global brand, tentatively in discussions for 2025
  • Started developing the longer-term strategic direction and planning for Content Partnerships, including working with our Creative team to design evergreen campaigns specifically for this distribution channel
  • Reviewed Range 2, 2025 campaigns with other members of our Brand Management team and pitched an unexplored marketing channel you think would be worth testing
  • Identified an untapped customer base and strategised how we might target them, considering consumer psychology and what they would find persuasive
  • Kicked off a project to define our target audience, and specifically identifying the marketing channels they use
  • Helped the Digital Sales team understand a new digital content distribution platform and identify what success on that new platform would look like
  • Worked with our Data Team to setup new reporting that gets Bellroy closer to being able to measure the impact of Brand Marketing programs, and provide insights into next opportunities for growth.
  • Reviewed Brand Marketing programs for the previous quarter against target performance, looking at both cost and revenue. Fed this information back into your model for Brand Marketing budgeting and improved your view of how Brand Marketing activities should be funded.
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modelling
  • Worked with a member of your team to develop their conflict resolution skills
  • Started mapping out initiatives for 2024 and beyond for first-round feedback from Sales and Creative teams, including how to approach; brand measurement, a customer loyalty program, and the use of consumer psychology to influence multi-year brand-building campaigns

YOU COULD BE THE ONE IF YOU...

  • Have 7+ years of experience in marketing a product brand on a global scale and understand the nuanced differences between customer groups in key markets
  • Have at least a couple of years experience managing marketing teams and genuinely enjoy helping others to progress
  • Possess a deep understanding of the channels and methods to grow a brand following, and enjoy being involved in both brand strategy and implementation of these
  • Are creative in your thinking and listen to your gut while knowing how important it is to verify a hunch (extra points if you’re familiar with System 1 and System 2 thinking)
  • Know how to measure the impact of campaigns, recognising that sometimes measurement is through data analysis and sometimes it’s through novel ways to understand a campaign’s success
  • Are willing to explain your ideas, and note that sometimes you’ll be convinced to change your mind, and that’s all part of the fun
  • Studied psychology, either formally or informally along the way - considering human behaviour comes naturally to you and you use existing models to predict what might motivate customers to grow, engage or buy
  • Enjoy exploring new ideas, tracking cultural trends, researching other brands and diving into datasets to build new models of how to engage the right audiences and evoke emotional connections

LOCATION AND HOURS

This role is a full-time role based out of our Collingwood (Melbourne) HQ.

Start Day: We're ready when you are!


Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

Bellroy의 오피스는 벨스비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에서 비롯되었습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

핏츠로이(Fitzroy)에 위치한 저희 사무실은 멜버른의 크리에이티브 허브 한가운데에 자리잡고 있습니다. 이곳은 당사의 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 각 Bellroy 제품이 전 세계로 안전하게 배송될 수 있도록 보장하고 캠페인을 개발하는 공간입니다. 사무실 문 밖으로 나가기만 하면 활기가 넘치는 거리가 펼쳐지죠 (최고라고 불리는 라멘 맛집이 있기도 합니다).

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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