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Retail Marketing Manager


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. We make great products that delight people in their everyday lives and getting our products under people’s noses in a physical retail space is key to making this mission a success.

Our products are sold in over 1,000 retailers in more than 15 countries and we are focused on remodelling, adapting and optimizing our merchandising strategy to leverage emerging growth trends in a post-2020 physical retail landscape. We’re on the search for a Retail Marketing Manager who can help spur our in-store conversions and drive sell-through.

Reporting to our VP of Global Wholesale, you’ll be our go-to person for Retail Merchandising. You’ll need to have a deep understanding of consumer behavior and insight into what retailers require to increase sales on their floor. You’ll be willing to roll-up your sleeves and liaise closely with our Creative team to help deliver marketing assets to the salesforce, while developing best-in-class in-store fixtures and POP displays.

You’ll also have the delicate responsibility of balancing Bellroy’s brand ideals and creative vision with the important commercial and visual requirements of specialty retailers.

Bring us your creativity, excellent communication skills and uncanny ability to understand consumers; in return we’ll provide you with world-class partners to work with and an award winning workplace culture filled with staff constantly on the search for better ways to do well… everything.

We believe in working to make the world a better place and as a certified B Corp, we’re innovating to improve the sustainability of our materials to reduce our impact on the environment and make sure our products last as long as possible. If that sounds good, keep reading.


  • Collaborated with our creative team to produce a new activation campaign for in-store fixtures in Hudson Bay Corporation (Canada) or Loft (Japan)
  • Visited the stores of a few of our leading U.S. specialty retailers like Nordstrom or L.L. Bean
  • Spent some time in independent retail stores across various channels of distribution (fashion, outdoor lifestyle, and gift)
  • Worked with our creative team to develop a comprehensive merchandising guide for our wholesale sales team to share with retailers and global distributors
  • Liaised with external suppliers to produce in-store fixtures and POP displays for our wholesale team
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modeling
  • Conducted a retrospective with the team on what worked and what could be improved next time
  • Gushed over a new store opening and shared your thoughts on why with the rest of the team
  • Liaised with creative and design teams by bringing feedback from the retail floor in order to execute product packaging solutions that work well in retail environments across multiple channels of distribution
  • Helped with the distribution of digital marketing assets to the sales force including fact sheets, pitch decks, and trade show invites
  • Supported a national or regional trade show through visual merchandising and booth space planning
  • Worked with our Social Media Manager to share content from store visits for our retailer instagram


  • 5-8 years working with a wholesale brand in a retail marketing or merchandising role
  • An understanding of what global retailers need to drive sales of brands on their floor and the ability to bring in-store fixtures to life
  • Experience with marketing activation campaigns and an understanding of the GTM calendar timelines that are customary for a wholesale brand selling to retailers
  • Strong project management skills and the ability to multi-task across various internal departments to execute in-store merchandising solutions
  • The ability to understand and then implement our Creative Team’s vision with display suppliers to produce fixtures for specific retail environments (department stores, big box retailers, specialty clothing stores, etc)
  • Clear communication skills, including the ability to help others understand a project’s objectives
  • An understanding of Photoshop, InDesign and Illustrator are a plus
  • A degree in fashion merchandising or marketing, as well as experience working in a multinational company are a plus
  • The desire to learn and continue developing your skills


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We do good by making great products that delight people in their everyday lives; by innovating ways to help our staff love their work and grow as people; and by donating a portion of our revenue to some of the world’s most effective charities. We have a beautiful office space in Fitzroy (and another smaller one in Bells Beach), and we are constantly looking for better ways to do… well, everything. Want to help us?


This role is a full-time remote role based in the US. We’ve got a distributed workforce, with a growing crew who call the Americas home, you’ll also work closely with our HQ in Melbourne, Australia. We ask that our remote people are available to overlap Melbourne office hours a few hours a day.

시작일: We're ready when you are!

Retail Marketing Manager

Bellroy 미션

물건을 들고 다니는 더 나은 방법에 영감을 준다.
비즈니스를 선한 영향력을 행사하는데 활용한다.
세상에 보탬이 되고 직원들이 성장하도록 돕는다.

Bellroy 공간

'Bellroy'의 오피스는 벨스 비치 (Bells Beach)와 피츠로이 (Fitzroy), 두 곳에 위치하고 있습니다. 벨스 비치는 평온하고, 아웃도어 활동을 즐기기 좋은 반면, 피츠로이에는 창의적이며 도시적인 스타일이 묻어 있습니다. 도시와 바다가 불러오는 영감과 어드벤처로 완벽한 밸런스를 이루고 있습니다.

벨스 비치 (Bells Beach)

저희 HQ 사무실은 호주에서 최고의 서핑 해안 지대 중 하나로 알려진 바다를 내려다보는 거대한 사암 절벽 뒤에 위치하고 있습니다. 저희 제품 디자이너들이 아이디어를 실험하고, 세일즈 팀이 미팅을 진행하고 커피를 즐기는 곳이기도 하죠. 멜버른의 피츠로이 지역에 비해 훨씬 조용하기에 집중하기에 좋은 환경이기도 합니다. 사무실 바로 옆에 카페가 있어 언제든 허기진 배를 채울 수 있으며, 오전 11시 서핑 시간은 몸과 마음을 리프레시하기에 완벽하죠.

피츠로이 (Fitzroy)

저희 Fitzroy 오피스는 멜버른 내 창조적인 비즈니스 지구 중심에 위치하고 있습니다. 크리에이티브, 마케팅, 엔지니어링 및 운영 팀이 캠페인을 개발하고, 각각의 Bellroy 제품이 전 세계 곳곳에 안전하게 배송되었는지 확인하는 곳이죠. 오피스 문을 나가면 활기찬 에너지로 가득한 골목을 확인할 수 있습니다. 또한, 골목 코너만 돌면 올림픽 사이즈의 수영장이 있어 점심 시간을 이용하여 수영을 하며 몸과 마음을 리프레시할 수 있답니다.

원격 근무

Bellroy의 본사 두 곳 외에도, 남호주부터 아시아, 미국, 유럽에 이르기까지 전 세계에서 원격 근무하는 팀원들도 있습니다. Bellroy의 중추가 된 이러한 글로벌함 덕분에, 저희는 다양한 시각과 아이디어로 성장할 수 있었습니다. 원활한 인터넷 연결을 갖추고 있고, 유연한 근무 환경을 원한다면, 성장하는 저희 글로벌 네트워크에 함께하는 건 어떤가요?

Our team image

Bellroy 팀

Bellroy의 성장에는 다양한 배경의 직원들을 빼놓을 수 없습니다. 저희 제품의 기획 및 제작 뒤에는 25개국 이상의 각기 다른 배경을 지닌 저희 직원들이 있습니다. 유니크한 기술을 갖춘 한 명 한 명이 모여, 공통된 비전 - 물건을 들고 다니는 더 나은 방법에 영감을 주고, 비즈니스를 선한 영향력을 행사하는데 활용하고, 세상에 보탬이 되고 직원들이 성장하도록 돕는다 - 을 이루기 위해 함께 일하고 있습니다.

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